Promising lawyer, Caio (Rodrigo Lombardi) is considered for administering Garcia, one of the largest companies in the country, however, when Bibi (Juliana Paes) decides to end their relationship, he leaves everything behind and relocates to United States. 15 years later, returns to Brazil with more experience in the judiciary and meets once again with Bibi, who failed to complete College and is married to Rubinho (Emilio Dantas). Rubinho goes through a delicate financial condition, as he and Bibi struggle to make ends meet which will force him to enter the world of crime.
　　As the only qualified heir, Eugênio (Dan Stulbach) prepares his son, Ruy (Filipe Galv?o, also known as Fiuk) to take over the administration of the company. Ruy is engaged to Cibele (Bruna Linzmeyer), with whom they share different qualities from their personal lives to their professional lives, however, when he travels to Parazinho, he is enchanted by Ritinha (Isis Valverde), a young woman who loves the fascination exerted by men, such as playing a mermaid, which she actually believes to be. Engaged to Zeca (Marco Pigossi), a truck driver who has rude but quiet friendly behavior.
　　Rita continues her game of seduction with the carioca, because she intends to follow her impulses. Despite criticism that he hears about the Ritinha, Zeca loves her above anything. On the day of the wedding he finds out about Ritinha’s fling with Ruy, he angrily leaves Parazinho after Ritinha runs away with Ruy, supposedly because she feared of Zeca’s violent temper. In the new town, he meets Jeiza (Paolla Oliveira), a police officer who dreams of becoming an MMA fighter.
　　In parallel occurs the transformation of Ivana (Caroline Duarte), Ruy's sister, who feels like a man trapped in a female body, causing conflict with Joyce (Maria Fernanda C?ndido), who raised her daughter to be a princess. Joyce's relationship with her husband begins to crumble when he meets Irene (Débora Falabella), an ambitious woman who will do anything to convince Eugênio to stay with her. On the other hand, Eurico, Eugênio’s older brother, (Humberto Martins) likes to have everything and everyone under his control, but can't control his wife, Silvana (Lília Cabral), on her gambling addiction.